Our Mission to Inspire Optimism

Optimism is a force to be reckoned with. It’s the self-fulfilling spark that turns challenges into opportunities and can even be a catalyst for better physical, emotional and financial health. So, with 150 years of practical experience helping people succeed at our backs, we are leaning into optimism like never before.

Watch the Mission

What we’re doing to spread optimism

Research says that optimism is largely a learned attitude because our mindset is malleable—just like a muscle at the gym, we can strengthen it. Here’s how we’ll do it.

Generosity is the win-win scenario for creating optimism. Recipients feel empowered—and as the giver, you reap positive benefits that beg you to do it again.

Personal connections are integral to optimism, yet despite being more connected than ever, people feel more isolated than ever.

Our efforts will be steered by research and insights, and we’ll share all of it with you in inspired ways to show what we’re capable of doing together.

What we mean when we say optimism

Optimism is not naive happiness, rosy thinking or based on denial. It’s just the opposite. It’s a mindset of determination in the face of adversity and the belief that a positive solution is possible with the right approach.

Optimists don’t expect things to be easy.
Optimists know things won’t always go according to plan.
Optimists trust that the end result will be worth the effort.
Optimists believe in themselves and their abilities.
Optimists understand they control their own destiny.
Don’t expect things to be easy.

Optimism is a Galvanizing Force

We champion an approach where everyone can succeed, in hopes that more people will—yet Americans report feeling distrust, isolation, pressure, uncertainty and stress at levels never seen before. Research overwhelmingly shows that optimism can be a powerful catalyst for change.

Why would a bank care about optimism?

As a bank that has succeeded by helping our customers succeed, people’s health and financial wellness are most certainly things we’re interested in. We’re also a company made of optimists. After all, it took optimism to successfully navigate the changing—and sometimes challenging—times over the last 150 years.