Frost It Forward

We’re spreading optimism through the magic of generosity. You can help bring some of that magic to life by joining us as we Frost It Forward. We are giving out special Frost It Forward Visa Reward Cards® through an online initiative and at Opt for Optimism events across Texas.
Submit your idea for spreading generosity on our dime
Do you have some great ideas for generously brightening someone’s day? We want to hear them. And in return, we might just surprise you with a Frost It Forward Visa Reward Card® † to help make it happen. We can’t wait to see all the creative ways you find to inject a little unexpected joy into someone’s life.

Card is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Card can be used everywhere Visa debit cards are accepted. Terms, conditions and expiration apply.

Why Generosity Matters


Generosity is a big concept that we define as going above and beyond to share what you have with someone who needs it. Maybe it’s something physical or maybe it’s about giving your time or attention. Sometimes we find it difficult to work generous acts into our everyday lives. But once you start looking for them, you’ll see opportunities everywhere.
Have you ever noticed someone stopping to help when they could have walked on by? Or heard a story of a person going above and beyond just because they could? Generosity naturally creates incredible optimism cycles. Those on the receiving end feel empowered and understood. And those who give are rewarded with a flood of positive emotions that make it easy to do it all again.

More Ways to Join the Movement


Come join us at an upcoming Opt for Optimism event for your chance to get a Frost It Forward Visa Reward Card® and spread some positivity.